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A key aspect that marketers miss is that children define things differently to adults. This can be a problem because adults prefer to simplify an issue, using the logical, reasoning mind. But children do not function in this way. Especially for young children, up until they are about 10 years old, the reasoning mind is […]

Diversity is one of the few constants and universal truths. It is something that I have researched extensively and now routinely consider every time I create a new illustration. But it is not limited to just race and gender and there are lessons to learn for the content we all produce, be it illustrations or

Given the different styles and scenes available through illustration, you can market your product, campaign or brand with interests most popular amongst your target audience. Some organisations undertake significant research to get to know their audience. So, if you know that your target audience have an eye for science and technology, then geometric, concise illustration will appeal to them far more and get them to engage with your organisation.

So much of marketing and connecting with your audience is about depth –
creating a sufficiently deep connection so your audience stop scrolling or walking on. This occurs by immediately invoking depth of feeling and emotion within your audience. The human brain processes images 60,000 times faster than text. When it comes to marketing or brand awareness, customers find visual content more engaging and exciting.